Vncenzo MERCADANTE

60 Rue du Domaine

F-44120  VERTOU - France

Tel dom   : 0033 2.40.34.51.98

Tel port    : 0033 6.68.33.10.87

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French, Italian: Bilingual

English, German, and Spanish: Fluent

2005 to date

GRITTI SpA,  Bergamo   (Italie)

 Boutons et Accessoires Textiles Haut de Gamme      CA = 25M€       260 personnes - 2 sociétés Italie – 1 France – 1 VietNam –1  Hong Kong

       Sales Manager Group

Analyser et mettre en oeuvre la réorganisation, l’intégration, et l’optimisation des ressources                    Commerciales du Groupe GRITTI nouvellement formé.

• Animer et Améliorer les performances des réseaux de vente.
• Intégrer commercialement les structures nouvellement achetées.
• Définir et mettre en oeuvre une stratégie diversification.

Mettre en place pour le compte des Entreprises (PME/PMI) les plans de développement commerciaux, l'organisation et le lancement opérationnel des produits. Intervenir sur toutes missions d'externalisation de compétences dans les domaines commerciaux.

2003 - 2004

LELEU - BUROV - Candé, (49 France)

Manufacturer of Seats and Settes  Turnover = 31 M€ - 300 people

Sales Director Meuble France and Export   Executive Board Member

Management des équipes de vente

Redefined sales strategy for the brands BUROV (High Quality range) and Jacques LELEU.

Established business plans.

Management of sales teams and networks of selected partners.

• Return to profitability of the Leleu brand and achieved targets (+11%).
• Growth of LELEU Export (+ 9 % in Belgium) - Establishment of Burov Japan

2000 - 2003

Groupe PINDIERE - Cholet ( 49. France)

Footwear manufacturer. Turnover = 105 M€ 1100 people

6 units France - 2 units overseas

Sales Director France and International   Executive Board Member

Woman Range      Turnover = 38 M€

Reorganization, Segmentation and Animation of the distribution networks.

Segmentation of the lines:  Selective and Diffusion.

• Organization of regional Show-roomq. Organization and participation in Shows
• Introduction of Accessories (Bags and Fabrics)
• Recovery of volumes (+3 to +21%) in the segmented zones.
• Improvement of Profitability. Eff

Assistant General Manager LITTLE MARY         Executive Board Member

Up-Market Children Shoes Subsidiary                      Turnover = 6 M€                70 people  

  Energised sales representatives and export agents.

  Validation and active participation in the design of collections.

  Set-up of a proactive system of repeat-orders. Development of customer loyalty.

Organization and participation in International Fairs.

• Increase in the volume of +7% after a few seasons of volume drops. Creativity.

1989 – 2000

PUNTO BLANCO FRANCE   -  Troyes,  (10. France)

French Subsidiary of Spanish Textile Leader INDUSTRIAS VALLS 1

  Ready-to-wear PAP Select Distribution Stores  Turnover Grp = 92 M€,  800 people

   Director of the French Subsidiary

   Full creation of the autonomous French subsidiary.

  Devised and Set-up the marketing and commercial strategy. Conditions of sales.

Creation of the commercial tools and merchandising proposals.

   Recruitment, Implementation and Management of the Select sales network.

  Management of the direct sales force in Department stores (20 people).

Negotiated personally with Traditional Buying Groups and Mail Order Trading.

Organization of Showrooms and participation in International Fairs.

• Right from the first year market share taken from the leader:

40 in 60 % in Department stores and firm brand establishment.

• In 1997, launch  of PUNTO BLANCO UNDERWEAR.
• In 1999, line  SWEATERS for men:  PUNTO  BLANCO Sportswear  (Advanced line)

                                                       KNITTED line for Woman: Donna   (Up-Market Range)

1983 – 1988

GERARD FORTIER – GEF   -  Arcis sur Aube, (10. France)

Pullovers and Socks for Men.           Turnover = 18 M€.  License Pierre CARDIN

Sales Manager Retail and Export

 Energised the network of exclusive representatives (12 people).

 Influenced collections and Communication.

 Initialization of Franchising.

• Sales Growth: SWEATERS (+ 40%) and POLOSHIRTS (+18%).

    Maintained SOCKS volumes

    Export Sales Manager

Redressed sales of 3 priority zones.

• Belgium : Positive Trend for the first time in 1985   + 17 %
• Middle-East : Sales Increase during the Gulf War depression  + 10 %
• Hong Kong : Recruited and managed a new agent    + 54 %

1979 - 1983

ROYAL CANIN (Mars Group) - Aimargues (30 France)

Pet Food - European Leader.  Turnover = 15 M€

Export Manager.

 Set up of the Italian Subsidiary following sales development. 

  Recruitment and Management of the Swiss Importer.

Returned the German subsidiary to profitability.

EDUCATION

1979 -               Graduate of       l’ ESLSCA Business School - Paris.

Option:  International Trade.

Baccalaureate C (Equivalent Scientific 'A' Levels)

MISCELLANEOUS

Date of Birth: 15 March 1956, married,   2 children

Active Member of CADR’ACTION:          Association of Executives –

References available on request